The Most Important Video Marketing Trends For 2016 [Infographic] | Social Media Today

Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in 2016.

Source: The Most Important Video Marketing Trends For 2016 [Infographic] | Social Media Today

Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

Source: Brief change suggests local SEO ranking factors are different for branded queries

How Frequently Are Listeners Tuning In to Podcasts? – eMarketer

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.

Source: How Frequently Are Listeners Tuning In to Podcasts? – eMarketer

Health IT adoption lags due to lack of patient interest | CIO

Mitch’s Take: The healthcare industry wants a lot of data from customers, but doesn’t factor in how the customer will benefit, except in the abstract. We can make healthcare a community effort by spreading the benefits, such as making participation in trials easier (and alerts about those opportunities to patients), as well as providing much more insight into disease.

New Nielsen survey highlights slow rate of adoption and interoperability in health technology as patients don’t see the value of online scheduling, mobile apps and EMRs.

Source: Health IT adoption lags due to lack of patient interest | CIO

Social networks continue to eat news publishers’ lunch | CIO

Social sites have helped spawn many new industries, but they’re also a real threat to online news publishers, who are increasingly squeezed out by algorithms, ad blockers and audiences that don’t care where their news come from, according a new report.

Source: Social networks continue to eat news publishers’ lunch | CIO

Salesforce also bid for LinkedIn, but lost out to Microsoft | CIO

As it turns out, Salesforce also wanted to buy LinkedIn, but was outbid by Microsoft.

Source: Salesforce also bid for LinkedIn, but lost out to Microsoft | CIO

Instacart Is Testing A Pickup-Only Option | Fast Company | Business + Innovation

The grocery delivery company is offering some of its partners software without manpower.

Source: Instacart Is Testing A Pickup-Only Option | Fast Company | Business + Innovation

70,000 tests later, Steve Blank knows how your startup can fail — Startup Grind — Medium

Steve Blank is a serial entrepreneur who developed the Customer Development methodology which launched the Lean Startup movement. Blank’s…

Source: 70,000 tests later, Steve Blank knows how your startup can fail — Startup Grind — Medium

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social | Adweek

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers’ websites perform better than those on social media.

Source: Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social | Adweek

Marketing to Women: Establishing Trust, Advocacy and Authenticity | Networked Insights

Source: Marketing to Women: Establishing Trust, Advocacy and Authenticity | Networked Insights