“These markets are contestable, and they’re contestable city-by-city,” Arun Sundararajan, a professor at New York University’s Stern School of Business, told me a few weeks ago. “There are network effects that are local to a particular market, but these are not like Facebook’s network effects. They don’t give you a multiyear advantage.”
“We’re thrilled to be working with Lyft on the launch of their new Alexa skill. On-the-go Alexa customers can now ask Alexa to order a Lyft or even tip their driver,” said Rob Pulciani, Director Amazon Alexa.“All you have to do is say ‘Alexa, ask Lyft to call a ride,’ and you’re on your way. We’re excited to offer more convenience and ride options for Alexa customers.”
Monthly rides increased by 1.3 million month over month, leading the company to forecast 152 million completed rides for this year.Its annualized run rate, which is calculated by multiplying its current monthly gross revenue by 12, is now $1.9 billion.
Lyft had 2.8 million unique passengers in May.
While rides increased 11% from April to May, Lyft only saw a 5% increase in fully paid rides, meaning rides without a discount or credit used to entice new passengers.
Lyft is still on track to lose no more than $600 million this year, excluding legal settlements. That is in line with the $50 million monthly cap on spending it promised investors back in April.
The sharing economy is alive and well in Australia, with more than 2.8 million Aussies using applications such as Uber and Airbnb for travel and accommodation services.
Our latest Consumer & Media View data reveals that of the 3.8 million Australians that use taxi services, more than half (54%) now use ride sharing services such as Uber, GoGet, GoCatch, and others.
And, more than one quarter (28%) of Aussies who use taxis now prefer these ride sharing services almost exclusively.
When it comes to attributes that consumers say are influential to store selection, price-related attributes fall below several others that are geared toward assortment and convenience. High-quality produce (57%), convenient location (56%) and product availability (54%) are rated as highly influential in determining where to shop, while fewer say good value for money (52%), the lowest prices overall (48%), great sales or promotions (47%), and good sales or coupons in the weekly circular (37%) are highly influential. In fact, when global attributes are ranked, those related to price/value only made up three of the top 14 most frequently selected factors.
There’s a new mobile sensor tracking capability that can track when a person is walking, driving or standing still, when they arrive at store or restaurant, if they are lingering in any part of that location, and whether they are sitting or standing, if their phone is in their pocket or purse or if it’s being looked at.
An Ohio company, Advia Partners, is combining visual detection with other capabilities to identify the gender and age of a person viewing an outdoor screen and real-time changing the marketing on the screen to suit the current viewer.
“We call ourselves a hyperlocal services company. So we had to figure out how to generate hyperlocal density in demand across categories through high utilisation from service partners in particular zones in the city. That’s how we have been experimenting across all categories,” says Saran.
The latest SpendSmart report from travel and expense management software provider Certify showed Uber and Lyft rides accounted for 46% of total ground transportation among business travelers in the first quarter of 2016. That’s up 4% from the fourth quarter of 2015.
The SpendSmart report details findings from a survey of more than 9 million business traveler receipts and expenses. The ridesharing findings, specifically, indicate the use of ride-hailing services is at an all-time high among U.S. business travelers. Uber proved to be the top ride-hailing provider in the first quarter, accounting for more than 43% of ground transportation rides, according to the report. However, Lyft is gaining popularity, with rides from the service growing 44% in the first three months of the year, representing 2.5% of all ground transportation transactions.
Stefanie Contreras rarely waits in line. She prefers a life where on-demand or sharing services mean she can spend her time living her life, whether she’s ordering laundry detergent or booking a vacation in Costa Rica.
“Most of the time I’m so focused on having fun. The convenience of the apps can help me do that,” Contreras said. “I don’t have to worry about those things because they take care of themselves, almost. I can focus on the things I actually want to be paying attention to.”