“As we cntinue to refine and improve our fulfillment model, we’ve found that our cashiers are often under-utilized and have unpredictable busy patterns,” Instacart writes in the email. “This results in long periods of idleness, with little or no work. Therefore, in an effort to ensure that all scheduled cashiers are fully utilized throughout their shifts, we plan to reduce the scheduled hours for cashiers.”
Instacart tells shoppers they will be evaluated on how quickly they ring up and bag items. Instacart’s email also notes that “advantages” of self checkout include “full ownership or your order,” “an additional marketable skill,” and “simplicity.”
Uber drivers often trumpet the amount of money they’re making with the company. Often they’ve only been working for a short time, but they’ll regale you with stories of how great it is to work for the company. Uber has told the Wall Street Journal that their “typical” driver collects
Allrecipes, the operator of food-focused social-networking website Allrecipes.com, has boosted the rate of downloads and use of its Dinner Spinner app by 50 percent in northern Ohio, where it hasinstalled Bluetooth beacons within 58 Marc’sstores. A beacon, provided by Footmarks, is mounted at the entrance to every Marc’s store, where it transmits a unique ID number that aDinner Spinner user’s smartphone receives when he or she enters the store. The app then uses that ID to determine that shopper’s store location, and to access local weather and product promotioninformation. Based on that data, the app displays recommended recipes, along with a list of ingredients. Versions of the Dinner Spinner app are availablefor IOS and Android devices.
A couch that gets to know and market to you?
The world of IoT and connected objects in the home continues to heat up with the all-in-one connected couch, Marty. Created by Havas Group and just showcased at Cannes, Marty is the epitome of mergingmedia devices into a single point of control, as well as collecting all of the associated use data. Marty is the first prototype to come out of also newly announced Havas 18/35, which is a combinationof an innovation and fabrication lab and will house the group’s other innovation initiatives Lab 18, Collab and Innovation Lab.
Mitch’s Take: Shout-out to friend-of-the-feed Mike Orren, but also a very good read on the growing power of local media that emphasizes the actual local activities and communities they cover. There’s something to be said for the idea of creating a data-driven localism, and it’s useful to have a sales force to walk the sidewalks.
“The independence definitely helps us out,” says Mike Orren, president of Speakeasy. “But there’s no way we would have grown at the pace we did without The Dallas Morning News sales force.”
Speakeasy, a particularly ambitious venture that employs about two dozen, primarily produces content for advertisers’ own sites and manages their social media strategies. “We’ve done some native on the Dallas News site,” Orren says, “but on the low scale it doesn’t have the impact we’d like it to have.” (ComScore puts DallasNews.com’s May audience at 11.7 million unique visitors.)
Weed used Unilever campaigns encompassing what he termed the “three i’s”—individuals, influencers and impacts—to illustrate how the seemingly disparate ideas of global and local can coexist in a singular marketing push. Essentially, his was the not-so-new notion that global campaigns can be tailored to local markets and, thanks to technology, even people.