NYP gets in on the on-demand health services hustle | Healthcare Dive

On demand healthcare is so hot right now. As a Rock Health report last November pointed out, funding for such services has increased over the years with a total of $692 million since 2011. Earlier this year, an Accenture report estimated the on-demand healthcare product investment would explode to more than $1 billion in 2017 from $250 million this year.

Source: NYP gets in on the on-demand health services hustle | Healthcare Dive

Airbnb, Uber see crucial role in 2016 vote | TheHill

The giants of the on-demand economy took to the Democratic National Convention on Tuesday, making the case that their users were crucial to the 2016 election.Airbnb’s policy chief, Chris Lehane, presented polling data on the on-demand economy, accompanied at the event by Uber’s David Plouffe.

“I think my big takeaway from the data that’s been presented is that a path to winning, securing the votes of millennials, is really talking about the sharing economy,” said Lehane, a longtime progressive operative who joined the company last year.

Source: Airbnb, Uber see crucial role in 2016 vote | TheHill

Santa Fe is test city for startup search engine Yellcast – The Santa Fe New Mexican: Business

Santa Fe has been chosen by a new Silicon Valley startup as the place to shape what it hopes will be a buyer-centered search engine that connects consumers with local merchants.

The idea of Yellcast might sound familiar, but the fact that its goal is to focus on local merchants and products in a specific community makes it different than Google or Yelp or national search engines where large companies with the most hits often monopolize the internet pages.

YellCast debuted its technology and business model at BIA/Kelsey NOW San Francisco last year. I think it is the most vendor relationship management ethos-friendly search startup, and their intention-based search can flip the traditional lead generation process upside-down, lowering costs for advertisers of services.

Source: Santa Fe is test city for startup search engine Yellcast – The Santa Fe New Mexican: Business

On-demand delivery app Favor expands service to Woodlands – Houston Chronicle

Favor, a smartphone app-based delivery service, expanded service to The Woodlands on Tuesday as it moves to grow its reach across the state. The delivery service connects users with “runners” who deliver anything from meals to groceries to personal items from 11 a.m. to 10 p.m. daily. The cost per delivery is $5.

Source: On-demand delivery app Favor expands service to Woodlands – Houston Chronicle

Dropoff Brings Same Day, On-Demand Delivery Services To LA – socaltech.com

Dropoff, an on-demand, same day delivery startup, said today that it has launched its services in Los Angeles, as the first expansion of the startup into California. The startup, based in Austin, Texas, says it is targeting its on-demand delivery service at businesses, particularly those in the film and television, health care, professional services, food and grocery, and retail area

Source: Dropoff Brings Same Day, On-Demand Delivery Services To LA – socaltech.com

Zoomcar Raises $25 Mn From Ford Motors, Sequoia & Reliance Ventures – Inc42 Media

Bangalore-based self-drive car rental venture Zoomcar has reportedly raised $25 Mn in Series C funding led by Ford Motor Company. Its existing investor Sequoia Capital along with new investor, Reliance Ventures also participated in the round. With this, the self-driving car rental company has a total equity of $46.2 Mn.

Source: Zoomcar Raises $25 Mn From Ford Motors, Sequoia & Reliance Ventures – Inc42 Media

Milwaukee is Looking to Adapt More Internet of Things Technology | WUWM

Strong internet connections can play a huge role these days in the economic viability of an area. As growing numbers of devices and systems are being connected to the internet, cities across the country are looking to keep up with what’s called the Internet of Things, or IOT. Milwaukee is no different.

The city is in the early stages of examining what it means to be a “Smart City,” or a city that uses technology and the internet to enhance performance.

Source: Milwaukee is Looking to Adapt More Internet of Things Technology | WUWM

YP Announces New ‘Audience Cartography’ Platform for Targeting and Attribution | Street Fight

YP’s location data comes from several sources, including the information it collects from its own app as well as the in-app inventory it buys from the advertisers with which it partners. The company is also selective in the location data it actually uses for its client reports: YP discards almost 70 percent of the data at its disposal, presenting only the higher-quality figures to its clients, according to Bill Maslyn, director of digital ad products for national markets at YP.

Using this location data, YP provides an interactive click map on which businesses can see how many consumers have interacted with their campaigns. It is also now providing customers with store location heat maps that allow advertisers to gauge their success in courting customers of different sorts of demographics in various locations.

Source: YP Announces New ‘Audience Cartography’ Platform for Targeting and Attribution | Street Fight

Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System | Adweek

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns.

Source: Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System | Adweek

The Benefits— or Lack Thereof— of the ‘Gig’

This challenge is being addressed in an on-demand economy that is booming. Nearly 50 million Americans now self-identify as independent professionals in some form or another. A recent report from the nonprofit Freelancers Union reported that 34 percent of the U.S. workforce is freelancing. Work Market’s own “2016 Corporate On-Demand Talent Report” found that 27 million people are engaged with enterprises in nontraditional work engagements. (Editor’s note: The author is president of Work Market, which is a platform that connects freelancers and employers.)

Source: The Benefits— or Lack Thereof— of the ‘Gig’