Why Relying on Gig Workers to Fill Your Skills Gap is Lazy

More and more companies are attempting to build their businesses using the types of talent found on Upwork, Freelancer or a bevy of other online contract worker emporiums. The latest estimates have 16 percent of the American workforce employed in an alternative work environment, with surprising industries like law and medicine incorporating aspects of “talent-for-hire” short-term arrangements.

Relying on freelance workers for certain quick gigs has its place. Uber and Lyft are the obvious pioneers in this space, but those businesses are just different (albeit revolutionary) takes on what were already short-term hire situations. When it comes to contract workers filling actual skill positions, the practice just isn’t scalable. Tech companies should only dip into the gig pool for very low-level, highly repeatable needs.

Source: Why Relying on Gig Workers to Fill Your Skills Gap is Lazy

The Summer Job Goes On-Demand

[Video] As more consumer services go on-demand, why not the summer job? QuadJobs is a platform that connects college students with summer jobs. QuadJobs CEO Betsy O’Reilly joins Tanya Rivero to discuss.

Source: The Summer Job Goes On-Demand

GrubHub Can’t Shake Driver Suit | The Recorder

Plaintiffs attorney Shannon Liss-Riordan, best known for leading the massive driver class action against Uber Technologies Inc., was handed both a win and a setback by a federal magistrate judge Wednesday in a similar suit against app-based food delivery service GrubHub Inc.Magistrate Judge Jacqueline Scott Corley of the Northern District of California denied GrubHub’s motion to dismiss claims that the company failed to pay its drivers overtime and minimum wage.

Source: GrubHub Can’t Shake Driver Suit | The Recorder

Wearables Hype Fading, Future Devices to Take New Forms: Report

Mitch’s Take: Wearables are a data capture interface for creating locally fulfilled personal services (trainers, doctors, food services, diet and healthcare services, etc.). As they grow in popularity, services will be attached to wearable devices more frequently.

Wearables that have a positive future, according to the report, include VR and augmented-reality (AR) devices, as well as “mixed-reality devices that cross between the two. More than 1 million VR devices will be sold in 2016 around the globe, and the market is expected to grow at a rate of 73 percent through 2020, the report states. AR devices trail in adoption and technology, but are expected to grow into millions of sales by 2019 and tens of millions by 2021.

Source: Wearables Hype Fading, Future Devices to Take New Forms: Report

Quikr Launches On-Demand Beauty Service ‘AtHomeDiva’ – Inc42 Media

AtHomeDiva provides a wide range of beauty and styling services at home. It includes skincare, bodycare, haircare and make-up services, and special packages fulfilled by qualified beauticians. This service is currently available on Quikr app and website. However it may soon be launched as a separate app.

Source: Quikr Launches On-Demand Beauty Service ‘AtHomeDiva’ – Inc42 Media

Turn to the On-Demand Economy to Pay for College

Gigs like driving for Uber or delivering for DoorDash lure college students by offering flexible schedules and easy ways to get started.

Source: Turn to the On-Demand Economy to Pay for College

‘On-demand economy’ strains startups – SiliconValley.com

Mitch’s Take: The instant grafication aspects of on-demand are consistently overplayed by founders and the press. Convenience based on logistical and geo-location capabilities is what succeeds. Adding more time to the equation is a factor in pricing, not a change in business model.

“It was not good; we probably had around four to five months of runway left,” said David Bladow, BloomThat’s co-founder and chief executive. Faced with the prospect of going bust, Bladow and his co-founders asked themselves: Do customers really need their service at the press of a button.

The Source: ‘On-demand economy’ strains startups – SiliconValley.com

Advertisers set for a piece of ‘Pokémon Go’ action – FT.com

Augmented Reality for business presence — it’s going to be big.

The developer behind Pokémon Go , the smash hit location-based mobile game that has dominated US and Australian app stores and sent Nintendo shares soaring 50 per cent, is planning to allow retailers and other companies to sponsor places on its virtual map.

Source: Advertisers set for a piece of ‘Pokémon Go’ action – FT.com

Facebook And Youtube Capture Video Marketers 07/12/2016

Video has reached new heights in marketing, says the report. 84% of marketers and 55% of SMB owners say they created or commissioned a marketing video in the past 12 months. As marketers see return on their video investments, they plan to invest further: 60% of marketers and more than half of SMB owners (55%) say video marketing is a “must-have” to stay relevant 76.5% of professional marketers and SMB owners who have used video marketing said it had a direct impact on their business 63% of marketers and SMB owners will increase investment in video next year

Source: Facebook And Youtube Capture Video Marketers 07/12/2016

Uber legal filing: execs face threats – Business Insider

The story goes on to explain that Uber hires former CIA operatives for research and security work. That is the problem, they’ve gone to war with critics in their markets. That’s why Uber execs’ homes are targeted.

In a brief Uber filed related to an impending lawsuit, the company details the threats its executives face on a regular basis — how “Uber operates in a high threat environment and is a ‘business that attracts a lot of volatility.'”

Source: Uber legal filing: execs face threats – Business Insider