Gallup, the surveying organization, has launched an intriguing new publication, The Real Future of Work. A data-intensive publication, the first issue addresses European workers’ sense that they will be able to keep up with automation and how workplace assessment programs align with corporate and personal goals.
The publication is worth downloading for its clear charts explaining national variations on worker confidence. Notably, like many parts of the world, companies are not seen as reliable venues for personal development. For example, only 32 percent of Britons feel they have worthwhile growth opportunities with their current company while 42 percent of French and 60 percent of German workers anticipate career growth in their current company.
Better management is needed, Gallup concludes. At GEG, we think better managers need better data that looks beyond results to leading indicators in order to analyze the resources workers are offered. Great employees with great tools will change management’s role to one of collaborative guidance in which workers develop innovations in customer experience.
You will not be able to anticipate everything you will want to learn from a large body of data at first. Starting with a well-documented, flexible metadata model for your content and other data assets will ensure that the learning systems can understand new information in context and, with less work than starting with completely unstructured data, start identifying unrecognized patterns. CIO has a good basic outline:
There are four distinct metadata categories to look at if you want to ensure that you’re delivering comprehensive, relevant and accurate data to implement AI:
- Technical metadata – includes database tables and column information as well as statistical information about the quality of the data.
- Business metadata – defines the business context of the data as well as the business processes in which it participates.
- Operational metadata – information about software systems and process execution, which, for example, will indicate data freshness.
- Usage metadata – information about user activity including data sets accessed, ratings and comments.
Source: Effective artificial intelligence requires a healthy diet of data
Machine Learning will augment people in a variety of sales settings. AdAge talks about the role of AI in retail in this article. An in-home sales or service provider will also be supported by computer intelligence. For example, a rep will be able to capture customer feedback and personalize recommendations. The article reports that robots strike 32 percent of customers “creepy.” But the invisible AI in a mobile app will make the rep appear smarter and more empathetic than ever.
“We often tend to see AIs as bots to replace people,” says Eric Gervet, partner in the retail and digital transformation practices of A.T. Kearney, a global strategy and management consulting firm. “It’s also very much about fueling people with insights so they can do their jobs better.”
Source: Robots need not apply for salesclerk jobs | CMO Strategy – Ad Age
“Flexibility” is cited by gig promoters as the benefit that defines on-demand work as better than “traditional employment,” but it often comes at a price. Recent UK rulings suggest that workers must be able to replace themselves — in other words, to subcontract their work — in order to be treated as non-employees. Real independent businesses have more freedom than a gig worker, and it appears courts agree. Something for U.S. gig companies to monitor carefully.
The legal analysis in these recent UK decisions focuses on the various aspects of traditional legal tests to identify a “contract for services” (independent contractor / self-employed) versus a “contact of service” (employment contract). These tests also apply in Ireland. Factors that were examined included: the ability of an individual to substitute someone else into their role, the level of control applied by the contracting party, mutuality of obligation and the ability for the contractor to carry out an
Source: “False” Self-Employment and the Gig Economy – Where are We Now? – Lexology
Local On-Demand Services need people representing brands and, importantly, customer experience. At Gig Economy Group, we are building tools to extend personal selling. We debuted at the Direct Selling Association Conference with LifeVantage, our first commercial customer. After speaking with Eazl‘s Davis Jones about this idea, he riffs smartly on it in this video.
Here’s the latest on the growth of direct sales, which is one important trend that we think defines a new hybrid sales experience: People in local markets will represent brands, manage service delivery, and sustain customer trust using e-commerce platforms and, even, retail strategies. But it will all converge on the home as the market consolidates its move toward in-home delivery.
18.6 million people in the U.S. were involved in direct selling during 2017.
5.6 million individuals were involved as business builders in 2017 and of these:
.9 million were full-time business builders;
and, 4.7 million were part-time business builders.
13.0 million individuals were discount customers.
Global direct selling increased year over year in 2017 from USD $186.7 billion to USD $189.6 billion; and U.S. direct selling was down slightly from $35.5 billion to $34.9 billion.
Source: Change Presents Opportunity for the Direct Selling Association as it Launches the “Year of the Independent Contractor” | Business Wire
Word. The on-demand worker, who may transition to a full-time, still flexible, arrangement, must be onboarded and, more so, made familiar and confident when using your branded content and selling tools.
You can’t afford to skip the onboarding step with gig workers, but many employers do it, anyway. They don’t run background checks, provide training, or do performance reviews. Instead, many gig workers work unvetted with limited supervision and almost no feedback until they turn in their assignments. This structure is unstable and puts undue risk on your business. Remember: your gig workers are still representatives of your brand. They enjoy access to company information and resources that are likely proprietary or confidential, and you still need to track and maintain their performance standards as they work.
Source: 4 HR Changes to Prepare for the Gig Economy | Onrec
Yesterday, Lyft joined Uber in the bikesharing business, and today Alphabet follows suit. Lime, which has placed bikes in dozens of U.S. and European cities, will be teamed with Waymo, Alphabet/Google’s autonomous car business to provide multi-modal transportation services. The round totals $300 million and values the company at $1.1 billion.
The “adjacency phenomenon” is a useful construct for understand gig companies. At scale, on-demand companies will roll up more services to increase ARPU by providing adjacent services, such as bikes to ridesharers or yard work to housekeeping customers. In all these setting, the sales problem becomes more complex, intimate — because the customer’s daily habits become the basis for new service offerings — and, less susceptible to purely technical solutions for selling.
Source: Alphabet participates in funding round for Lime | PitchBook
Everything will be outsourced? There is a good reason for oversight of public offices, which gig workstyles should not displace, the prevention of exercise of political power by public workers prime amongst them. This is a relatively innocuous problem when dealing with firefighters, but “gig cops” are potentially political private armies.
What happens next? The Gig Economy is just a mode of employment relationship that has many uses, but it will also need to accommodate the rules and regulations associated with the exercise of governmental power.
RJ Beam, who has worked in law enforcement for 19 years and previously was a volunteer firefighter in college, said that many of the gig firefighters are used for temporary emergencies – like big woodland fires. Big cities probably won’t turn to gig workers for these positions, but smaller towns might since the number of volunteer firefighters has dropped, according to the Wisconsin police officer.
“Some cities have turned to using part-time paid firefighters to fill the gaps without the cost of a full-time career fire department,” said Beam in an email statement. “As more towns need to shift to paying firefighters part-time, they might need to seek gig workers to fill shifts.”
Source: Public Agencies Go Gigging for Influx of Workers – Workforce Magazine
Welcome, Homee, to an intense battle. Homee is a home services marketplace joining Porch, HomeAdvisor, and others in the race to sell yard and home repair services. We think marketplace platforms are great, but that they need human representation to close larger projects, long-term subscription services, and to handle customer support during the frustrating days of a home remodel.
The company disclosed recently that it raised $11 million in Series A funding, bringing its total capital raise to $15 million. According to the company, it will use the money to launch in new markets and grow its network of vendors throughout the country.
Source: On-demand property maintenance platform Homee raises $11 million to power growth | 2018-07-02 | HousingWire
This may be a case of competitive mimickry, as Uber bought JUMP Mobility back in April. However, it points to an inevitability in on-demand: Every business that establishes a beachhead with consumers will find it opportune, even essential, to expand into adjacent markets. Bike-sharing, like car-sharing, can be delivered in one interface by Lyft and Uber.
The question is whether there is enough overlap between car passengers and bike riders.
The ride-hailing company acquired Motivate, the operator of Capital Bikeshare and New York’s Citi Bike, among other bikeshare services, in a deal believed to be valued at least $250 million. The company will introduce “Lyft Bikes,” seizing on the momentum around dockless and pedal-assist e-bikes in major U.S. cities, and inject resources into the bikeshare operator to expand those offerings around the country.
Source: Lyft gets into bike-share business, acquiring operator of Capital Bikeshare and Citi Bike – The Washington Post