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Local On-Demand

What’s for dinner in the delivery world? Not Campbell’s Soup

Food delivery is consuming the soup business. Campbell’s Soup appears to be losing out when consumers want a fast easy lunhc or dinner. The analysts on the CNBC segment make the point that GrubHub’s current valuation is momentum-driven and that Campbell’s is underpriced. What about Campbell’s delivery? When does the food brand move to engage […]

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Local On-Demand

About half of California’s gig economy workers struggling with poverty

California’s gig economy is not sufficiently broad and deep — that is, there are not enough types of work to create real differentiation of labor — to support prosperity, as 47 percent of surveyed gig workers say they are impoverished. Note, too, that Californians are suggesting to their children move elswhere for better opportunities. If […]

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Local On-Demand

Gigging Is Changing Work, And There’s Work Needed To Make Gigging Better

Sarah Kessler, author of  “Gigged: The end of the job and the Future of Work,” appeared on PBS’ NewsHour this weekend. She offered some interesting and cautionary words about the future of work that contrast and reinforce ideas expressed by  Louis Hyman in The New York Times on Saturday in a piece, “It’s Not Technology […]

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Local On-Demand

ClassPass raise points to subscription everything

ClassPass, the New York-based health club subscription service, raised a new round of $85 million to expand domestically and in Asia. Here, in a nutshell, is what this trend means: Real estate is completely fungible. Location, location, and location still matter, but the physical property must be tuned to what product or services are in […]

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Local On-Demand

News and publishing: Inverse scale?

56 percent, 36 percent, and 30 percent — the share of large, medium, and small news organizations that have experienced lay-offs since January 2017, according to Pew. These are interesting numbers that describe the inverse scaling problem in news. After the New York Daily News cut half its staff yesterday, New York is facing a […]

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Local On-Demand

Gig Fairness Is Critical To U.S. Economic Success

Information asymmetry has been the basis of the Gig Economy to date. Marketplace providers know so much that the worker cannot possibly negotiate a better deal. Consequently, we see that millions of people who earned far more as full-time employees are now scraping by on one-third or one-fifth the pay they used to earn when […]

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Local On-Demand

Kindly Care Raises $4.5 for Caregiver Marketplace

Kindly Care is taking a marketplace approach (e.g. “the Uber of…”) to home caregiving. This is a category ripe for the on-demand approach. Like Uber, Kindly Care will take 20 percent to 25 percent of hourly wages and handle all the financial transactions and tax “arrangements,” which seems to hint at tapping Medicare and other […]

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Local On-Demand

BMW’s Seattle On-Demand Ride Service Goes FTE

BMW’s new ReachNow Seattle-centered service experiment turns on quality and differentiation of service. But it also will use full-time employees contracted from a local vendor. Differentiation of service relies on more than commodity workers, it involves an eye for customer preferences — ReachNow includes in-app preferences, such as “Quiet ride” and air temperature. These preferences […]

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Local On-Demand

How To Win The 95 Percent Of Retail Amazon Doesn’t Own

Amazon has captured half of U.S. e-commerce revenue, according to eMarketer. Not coincidentally, Jeff Bezos became the richest living human the same week. So what’s left to do with online sales? Almost everything. Jeff Bezos knows this, which is why he pushes Amazon into so many new markets. There is, however, a limit to virtual trust. Bhaskar […]

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Local On-Demand

How Gig Economy Consolidation Happens

Postmates is working with Instacart, a competitor, to deliver groceries in the Bay Area during peak-demand times. Here are two home delivery companies, who probably have overlapping workforces (many giggers use several marketplaces to keep work flowing) with largely unique customer bases (if standard brand thinking holds and consumers do gravitate to single-brand relationships for […]