Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens | Adweek

This is the rise of brand advocates for the local marketplace.

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand.

Source: Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens | Adweek

Author: Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.