About Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

Cleanly launches subscription laundry service with Cleanly Reserve | TechCrunch

Cleanly, the on-demand laundry service looking to take on FlyCleaners, has today announced a new annual or monthly membership program that discounts service while offering a recurring pick-up and…

Source: Cleanly launches subscription laundry service with Cleanly Reserve | TechCrunch

Finnish on-demand home cleaning startup Freska acquires Norway’s Wipe | TechCrunch

Finland’s Freska has acquired Norway’s Wipe, signalling its intent to lead the on-demand home cleaning space in the Nordics.

Source: Finnish on-demand home cleaning startup Freska acquires Norway’s Wipe | TechCrunch

Accenture sees nearly half of cars autonomous in 25 years

Consulting giant Accenture has published a report predicting 40 percent of cars will be autonomous by 2040s, and what that will do to connected industries.

Source: Accenture sees nearly half of cars autonomous in 25 years

Mitch’s Quick Take: This is a realistic projection, based on uptake of digital technology and the early, high cost of autonomous vehicles. We may have 5 percent autonomous car penetration by 2025, but won’t approach a majority of vehicles until around 2045.

Perceived values of education from young people’s perspectives

Source: Perceived values of education from young people’s perspectives

Study of 1 million sites shows just how closely we’re watched | New Scientist

In a huge study, a pair of computer scientists from Princeton University measured how the top million websites track you. Here’s what they found

Source: Study of 1 million sites shows just how closely we’re watched | New Scientist

If you think mobile data use is high now, here’s what you’ll chew through by 2021 | ZDNet

More smartphones, video and faster networks will lead to a massive rise in mobile data consumption in the next five years, a new Ericsson report suggests.

Source: If you think mobile data use is high now, here’s what you’ll chew through by 2021 | ZDNet

Telstra, NAB open digital marketplace for small business | ZDNet

The digital marketplace, a joint venture between Telstra and NAB, will provide an online platform for trading or paying for services.

Source: Telstra, NAB open digital marketplace for small business | ZDNet

The Definitive Guide to Measuring Your First Paid Social Campaign

Paid and promoted social media posts can help you cut through all that deafening social media noise. That is, if you’re tracking your efforts and iterating and optimizing as you see fit. If that feels like an impossible feat, this guide will help, erm, guide you.

Source: The Definitive Guide to Measuring Your First Paid Social Campaign

Will Digital Assistants Replace Search? – State of Digital

Studies have shown that a large amount of local searches are conducted on search, and often lead to conversions. As mentioned before, Google are looking to to provide answers much quicker, and local results are a massive part of that (and has been for some time). But with voice search and the increase of ‘near me’ searches, Local SEO is only going to get more and more important.

Source: Will Digital Assistants Replace Search? – State of Digital

Friday Talk: Is There a Buy Button Inside the Brain? – State of Digital

Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us?

Source: Friday Talk: Is There a Buy Button Inside the Brain? – State of Digital