Automakers, who ultimately provide the rolling stock for on-demand mobility services, are getting into the subscription car buisness. Audi’s On Demand+, which includes insurance and maintenance, will compete with Cadillac and others’ concierge services.
Audi On Demand does not include unlimited mileage, and rates per mile vary by car. On Demand+ includes unlimited miles and insurance coverage, and a concierge service drops off and picks up the user’s chosen vehicle. Audi’s regular On Demand service isn’t that flashy, and users must wait for curbside concierge deliveries or park the car in designated drop-off areas to be picked up. Audi On Demand also charges by the day, while On Demand+ rental periods start at 4 hours and extend as long as 30 days.