America’s Retailers Have a New Target Customer: The 26-Year-Old Millennial – WSJ

In-home and online classes to teach customers to use a product are viable channels for creating subscription purchases. Scotts Miracle-Gro is hoping to convert a generation to its products as they grow into home ownership.

The Scotts Miracle-Gro Co. has started offering gardening lessons for young homeowners that cover basic tips—really, really basic—like making sure sunlight can reach plants.

Source: America’s Retailers Have a New Target Customer: The 26-Year-Old Millennial – WSJ

About Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

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