Customer service — in a customer’s native language — will likely be a significant differentiator in on-demand markets. Tujia’s domestic market is almost twice the size of AirBnB’s.
Tujia is intent on taking its rivalry with Airbnb global, including in Japan — one of the most popular destinations for Chinese tourists. The Beijing-based startup aims to increase the number of properties available for holiday rental there to about 100,000 by 2019 from 10,000 now, Tomoko Suzuki, chief executive officer of the Japanese unit, told Bloomberg. The startup said it now covers more than 1,000 foreign destinations.