Uber lost its highest-profile executive after new CEO Dara Khosrowshahi as brand maven Bozema Saint John departs to become CMO of Endeavor, a new entertainment company. Hired by ousted CEO Travis Kalanick, Saint John is one of the last senior female executives at the company.
The move is not surprising, given the many executive changes at the ride-hailing company under newish CEO Dara Khosrowshahi. Saint John was brought in under ousted CEO Travis Kalanick by board member Arianna Huffington, but was never made head of marketing there. Instead, she was in charge of its brand efforts, after having done similar work at Apple for its Apple Music unit.