Local value must be recognized by Amazon — or any on-demand company — if it is going to revive the middle class economy. Human interaction is the highest degree of engagement, but treated by financial-centric organizations as the least valuable. Flex drivers are in the best position to get a full accounting of customer satisfaction, suggestions, and to enhance the customer experience.
Near the very bottom of Amazon’s complicated machinery is a nearly invisible workforce over two years in the making tasked with getting those orders to your doorstep. It’s a network of supposedly self-employed, utterly expendable couriers enrolled in an app-based program which some believe may violate labor laws. That program is called Amazon Flex, and it accomplishes Amazon’s “last-mile” deliveries—the final journey from a local facility to the customer.
Source: Amazon’s Last Mile