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Postmates takes on Amazon, Instacart | Retail Leader

“Fresh” is Amazon’s delivery service, and it has not gone well. What brand equity does Instacart get from copying their primary competitor’s name? The launch of Fresh, a new category for Postmates that curates high quality groceries and ingredients, is rolling out the same day as the company’s new app design. This means customers can […]

“Fresh” is Amazon’s delivery service, and it has not gone well. What brand equity does Instacart get from copying their primary competitor’s name?

The launch of Fresh, a new category for Postmates that curates high quality groceries and ingredients, is rolling out the same day as the company’s new app design. This means customers can now get pesto, paper towels, LaCroix, Halo Top, Kombucha, free range chicken, prosciutto, salmon filet, organic apples, avocados  —  and pretty much all the essentials they need — in minutes.

Source: Postmates takes on Amazon, Instacart | Retail Leader

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