Bodega managed to compound several cultural sensitivities in one bad branding decision. It appropriated a cultural heritage by selecting its name and denigrating the value of human contact by offering what amount to vending machines as an alternative to local mom-and-pop groceries. But it also managed to make on-demand services look like WalMart coming in to destroy local storefronts. And I still don’t see the value in placing inventory where it can spoil when it could be delivered fresh.
[O]n Wednesday, a start-up called Bodega found out what happens when a tech firm appears to go after the little guy — in this case, the humble corner store.