Data talks, more loudly than Uber’s marketing. Having slightly over half of your key customers in a multi-sided marketplace feeling the value proposition is false signals continuing struggles for the company. Note the survey is self-selecting.
[C]ompany leaders have not publicly asked an obvious follow-up question. At Uber, do you feel like your own boss? So NPR asked. We conducted an informal survey reaching out to drivers through email lists and social media. A little more than half of respondents, 491 people, said they did, just like the people in the commercial. But perhaps less expected, nearly half – that is 436 – said they did not.