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Amazon opens low-income front in Walmart battle — FT.com

Whether this makes a difference to low-income families, we shall see. It points to the fact that on-demand delivery and online ordering will be consumer habits available to the majority of homes in the U.S. In a move aimed at luring away Walmart’s core base of lower income customers, Amazon said those who currently have […]

Whether this makes a difference to low-income families, we shall see. It points to the fact that on-demand delivery and online ordering will be consumer habits available to the majority of homes in the U.S.

In a move aimed at luring away Walmart’s core base of lower income customers, Amazon said those who currently have a valid Electronic Benefits Transfer (EBT) card — or food stamps — can sign up for Prime membership for $5.99 a month, compared with the $10.99 a month or $99 annual plan it normally charges.

Source: Amazon opens low-income front in Walmart battle

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