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When Google VPS Becomes Next Search Targeting Option 05/22/2017

Ad placement is the misguided idea here. Think service delivery and let the user decide when to engage. Make the experience worth engaging with, instead of turning it into a targeted ad channel aimed at the customer. “At the moment our focus for VPS is on end user experiences, not on anything relating to ads,” […]

Ad placement is the misguided idea here. Think service delivery and let the user decide when to engage. Make the experience worth engaging with, instead of turning it into a targeted ad channel aimed at the customer.

“At the moment our focus for VPS is on end user experiences, not on anything relating to ads,” a Google spokesperson told SearchBlog in an email,” but there are so many opportunities to tie this technology into search and other types of advertising to more precisely determine intent and accurately target ads.

Source: When Google VPS Becomes Next Search Targeting Option 05/22/2017

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