The Time Warner high-speed cable trial in 1994 showed the same capabilities, without the concept of on-demand to support the delivery of products and services in near real-time. CPG and media companies need to move past these old tropes and think about how intelligence changes these customer expectations.
A wardrobe that matches your outfit to the weather forecast. An online shopping assistant who knows you well enough to purchase new products for you. Art that adjusts itself to your mood.
These futuristic concepts are a reality in a 2,000 square foot “Home of the Future,” created by News Corp. and ad tech company Unruly in partnership with marketers including Amazon Launchpad, PepsiCo, Heineken, eBay, Unilever, HTC, Nokia Health, and Tesco.