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Pokemon Go Is Still Going, With New Content and Big Brand Partnerships – Adweek

Augmented Reality, the blending of advertising and games overlaid on the physical world, is one of many new attention battlegrounds. It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called “trainers,” in the game’s parlance), representing a scale that Facebook took six years to achieve. Source: Pokemon Go […]

Augmented Reality, the blending of advertising and games overlaid on the physical world, is one of many new attention battlegrounds.

It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called “trainers,” in the game’s parlance), representing a scale that Facebook took six years to achieve.

Source: Pokemon Go Is Still Going, With New Content and Big Brand Partnerships – Adweek

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