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Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds 11/17/2016

Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations arepursuing cross-channel recognition strategies. Source: Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds 11/17/2016

Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations arepursuing cross-channel recognition strategies.

Source: Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds 11/17/2016

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