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Why the ‘Uber effect’ is proving elusive for online platforms

Business is growing but no one has truly disrupted the market—yet. All this rather glosses over the fact that the online market seems to have hit a bit of a brick wall. Hiscox finds there is “still resistance”, especially from buyers who are 35 and younger. The report says that Generation Y (people born in […]

Business is growing but no one has truly disrupted the market—yet.

All this rather glosses over the fact that the online market seems to have hit a bit of a brick wall. Hiscox finds there is “still resistance”, especially from buyers who are 35 and younger. The report says that Generation Y (people born in the 1980s and 90s) is put off by not being able to physically inspect a work and that there is not enough information about quality available online. While this can of course also apply to physical businesses, perception counts for a lot in the art market.

Source: Why the ‘Uber effect’ is proving elusive for online platforms

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