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Nielsen Podcast Measurement Slated for 2017 – News Center | Nielsen

While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017. Source: Nielsen Podcast Measurement Slated for 2017 – News Center | […]

While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.

Source: Nielsen Podcast Measurement Slated for 2017 – News Center | Nielsen

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