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The new frontier for CRM is CDL: Customer Driven Leads – Medium

Imagine customers diving, on their own, straight down to the bottom of the sales funnel. Actually, don’t imagine it. Welcome it, because it’s coming, in the form of leads that customers generate themselves, when they’re ready to buy something. Here in the VRM world we call this intentcasting. At the receiving end, in the CRM […]

Imagine customers diving, on their own, straight down to the bottom of the sales funnel.

Actually, don’t imagine it. Welcome it, because it’s coming, in the form of leads that customers generate themselves, when they’re ready to buy something. Here in the VRM world we call this intentcasting. At the receiving end, in the CRM world, they’re CDLs, or Customer Driven Leads.

Source: The new frontier for CRM is CDL: Customer Driven Leads – Medium

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