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Taking Programmatic In-House? What to Consider First 09/22/2016

Advertisers trying to bring programmatic advertising in-house are a lot like college freshmen easing into their first semester. Parents aren’t around to do dinner prep, laundry service, and wake-upcalls, and ad-tech vendors aren’t there to run campaigns. Like college kids learning essential life skills, agencies must adopt a way of advertising that will preserve their […]

Advertisers trying to bring programmatic advertising in-house are a lot like college freshmen easing into their first semester. Parents aren’t around to do dinner prep, laundry service, and wake-upcalls, and ad-tech vendors aren’t there to run campaigns. Like college kids learning essential life skills, agencies must adopt a way of advertising that will preserve their survival.

Source: Taking Programmatic In-House? What to Consider First 09/22/2016

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