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Understanding China’s O2O Commerce Marketplace – eMarketer

In markets like the US and the UK, O2O is generally considered shorthand for click-and-collect commerce—items purchased online and picked up in-store. In China, the O2O label also applies not only to travel, transportation and other services, but often to services that may be arranged for online, then paid for at the point of service.

Source: Understanding China’s O2O Commerce Marketplace – eMarketer

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