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Brand Symbiosis – Berlin-Based Startup Zipjet Ties Up With Persil To Grow Washing On Demand Service – Forbes

Thus begins the slow integration of on-demand into daily branded customer experience. But in a city like London , Zipjet must compete not only with vast numbers of local dry cleaning and laundry businesses, but also the predisposition of many consumers to do their washing at home in their own machines.So this is where Unilever […]

Thus begins the slow integration of on-demand into daily branded customer experience.

But in a city like London , Zipjet must compete not only with vast numbers of local dry cleaning and laundry businesses, but also the predisposition of many consumers to do their washing at home in their own machines.So this is where Unilever – owner of the Persil detergent brand – enters the picture. In an experiment aimed at attracting more users to its Wash and Fold Laundry service, Zipjet has teamed up with Persil to offer a laundry pickup and delivery service. Under the terms of the arrangement, Zipjet is using Persil products and the delivery bags will also carry the detergent manufacturers name.

Source: Brand Symbiosis – Berlin-Based Startup Zipjet Ties Up With Persil To Grow Washing On Demand Service – Forbes

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