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Google injects more context into micro-moments

Businesses also need to think of their local ad spend more opportunistically and contextually. Google has cited the case of Red Roof Inn, which tracked data about flight cancellations at airports to serve up ads for nearby Red Roof locations just at the moment the hotel anticipated that delayed travelers would be looking for a […]

Businesses also need to think of their local ad spend more opportunistically and contextually. Google has cited the case of Red Roof Inn, which tracked data about flight cancellations at airports to serve up ads for nearby Red Roof locations just at the moment the hotel anticipated that delayed travelers would be looking for a place to stay. As a result, Red Roof Inn realized a 60-percent increase in bookings across non-branded search campaigns. What’s happening with hotels is just the beginning.

Source: Google injects more context into micro-moments

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