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Hugo Boss goes on demand with effortless shopping and impeccable service – Luxury Daily – Apparel and accessories

Does the Uber driver need to have fashion sense? This feels haphazard, as the Hugo Boss experience is not something I associate with commodity labor. With the help of Uber, Hugo Boss is debuting Boss On Demand, a multichannel shopping experience designed to combine the diverging strengths of in-store and online shopping. As bricks-and-mortar revenue […]

Does the Uber driver need to have fashion sense? This feels haphazard, as the Hugo Boss experience is not something I associate with commodity labor.

With the help of Uber, Hugo Boss is debuting Boss On Demand, a multichannel shopping experience designed to combine the diverging strengths of in-store and online shopping. As bricks-and-mortar revenue decreases and ecommerce grows, an omnichannel approach will allow Hugo Boss to maintain both channels and stand out from competitors.

Source: Hugo Boss goes on demand with effortless shopping and impeccable service – Luxury Daily – Apparel and accessories

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