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Growing Grocery Online: Innovation in Digital Commerce for CPG

With e-commerce growing, how can retailers and manufacturers meet growing consumer demands for CPG products online? At our 2016 Consumer 360, panelists from Jet.com, Boxed.com and Instacart highlighted some of the innovations driving digital commerce in the industry…. Instacart also sees unique shopping behaviors on mobile, which it’s leveraging for success. “We’re seeing high list […]

With e-commerce growing, how can retailers and manufacturers meet growing consumer demands for CPG products online? At our 2016 Consumer 360, panelists from Jet.com, Boxed.com and Instacart highlighted some of the innovations driving digital commerce in the industry….

Instacart also sees unique shopping behaviors on mobile, which it’s leveraging for success. “We’re seeing high list behavior and shoppers simply buying what they bought last time…as well as greater engagement with third-parties on mobile,” said Ganenthiran. In fact, third parties are helping Instacart answer the age old question of “What’s for dinner?” If consumers are looking at recipes on their phones on their way home, they can easily add ingredients to their cart and have their groceries delivered by the time they arrive.

Source: Growing Grocery Online: Innovation in Digital Commerce for CPG

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