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Advertisers set for a piece of ‘Pokémon Go’ action – FT.com

Augmented Reality for business presence — it’s going to be big. The developer behind Pokémon Go , the smash hit location-based mobile game that has dominated US and Australian app stores and sent Nintendo shares soaring 50 per cent, is planning to allow retailers and other companies to sponsor places on its virtual map. Source: […]

Augmented Reality for business presence — it’s going to be big.

The developer behind Pokémon Go , the smash hit location-based mobile game that has dominated US and Australian app stores and sent Nintendo shares soaring 50 per cent, is planning to allow retailers and other companies to sponsor places on its virtual map.

Source: Advertisers set for a piece of ‘Pokémon Go’ action – FT.com

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