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How Hotels Are Luring Millennials in the Era of Airbnb | Adweek

While Airbnb’s growth rate has been impressive (from 47,000 guests worldwide in the summer of 2010 to 17 million in the summer of 2015), it actually hasn’t yet made a dent in hotel chains’ bottom lines. From 2014 to 2015, a key metric known as RevPAR—or revenue per available room—for U.S. hotels was up 6.2 […]

While Airbnb’s growth rate has been impressive (from 47,000 guests worldwide in the summer of 2010 to 17 million in the summer of 2015), it actually hasn’t yet made a dent in hotel chains’ bottom lines. From 2014 to 2015, a key metric known as RevPAR—or revenue per available room—for U.S. hotels was up 6.2 percent, from $74.11 to $78.71. And from 2010 to 2015, RevPAR rose from $58.45 to $78.71, according to hotel industry research firm STR.

Source: How Hotels Are Luring Millennials in the Era of Airbnb | Adweek

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