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StreamDaily » Archive » IAB white paper unravels programmatic puzzle

The word “programmatic”, though increasingly a powerful force in the digital video space, still casts a cloud of confusion over many.

Aiming to shed some much-needed light on what’s proven to be a stubbornly perplexing topic, the IAB Digital Video Board has released a white paper delving into the programmatic realm, which is estimated to make up more than half of all U.S.-based digital video revenue in 2016, according to eMarketer. Contributing to the paper were industry experts representing programmatic video on desktop, OTT and linear TV (including AdRoll, AT&T AdWorks, Comcast, Oracle, Sony Pictures Television, Vevo and Yahoo).

Source: StreamDaily » Archive » IAB white paper unravels programmatic puzzle

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