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Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready 06/15/2016

Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising on smartphones while consumers peruse thestore or after they have left. Source: Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready 06/15/2016

Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising on smartphones while consumers peruse thestore or after they have left.

Source: Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready 06/15/2016

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