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Will Digital Assistants Replace Search? – State of Digital

Studies have shown that a large amount of local searches are conducted on search, and often lead to conversions. As mentioned before, Google are looking to to provide answers much quicker, and local results are a massive part of that (and has been for some time). But with voice search and the increase of ‘near me’ searches, Local SEO is only going to get more and more important.

Source: Will Digital Assistants Replace Search? – State of Digital

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